Lofi Symphony

A new music genre has emerged in the last few years, mainly thanks to streaming playlists: LoFi beats are chilled instrumental hip-hop tracks whose hazy, hissing aesthetic makes them sound as if they’ve been lifted from well-worn cassette tapes. LA-based producer L.Dre is a true master of this style, but in making his upcoming album LoFi Symphony for Deutsche Grammophon he rose to a completely new challenge by blending LoFi beats with high-quality orchestral recordings of classical music. His bold combination of two musical worlds, involving a conscious clash of styles, has led to impressive results on an album that’s more than just the sum of its parts. As a digital native, L.Dre has used social media to build his own brand right from the start. Through Instagram, YouTube and TikTok, he regularly shares music software tips and hacks with his followers, as well as giving them behindthe-scenes glimpses into the day-to-day life and working routines of a music producer. This educational side of his content makes L.Dre stand out from a crowd of faceless LoFi producers. His strong work ethic, combined with his laidback, approachable personality, has earned him an ever-growing following on all channels: over 800k monthly listeners on Spotify; over 677k followers on TikTok; and over 346k followers and 33.5k daily views on YouTube.